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Webpage redesign
Essential Accessibility

Designing a user-friendly web experience

Webpage redesign
Essential Accessibility

Designing a user-friendly web experience

Webpage redesign
Essential Accessibility

Designing a user-friendly web experience

Essential Accessibility (now Level Access) is a global leader in accessibility.

Essential Accessibility (now Level Access) is a global leader in accessibility.

Overview & problem

Essential Accessibility (now Level Access) came to our team for an overhaul of their homepage and navigation. The current homepage focused more on educating users about accessibility rather than showcasing their product and how they can help customers achieve online accessibility.

Essential Accessibility (now Level Access) came to our team for an overhaul of their homepage and navigation. Their current homepage educated u

Essential Accessibility (now Level Access) came to our team for an overhaul of their homepage and navigation. Their current homepage educated u

Goals

Create a user-centric webpage that is AODA and WCAG accessible, quickly guiding new users to understand the platform and outshine competitors.

Role

As the lead designer, I collaborated with our project manager and Essential Accessibility's chief marketing officer to develop and execute design strategies, overseeing decisions from conceptualization to interaction execution.

Original experience

Original experience

Competitive analysis

Competitive analysis

Design exploration

Design exploration

1

1

Wireframe

Wireframe

2

2

Simplified UI illustrations

Simplified UI illustrations

Design

Design

Dev hand-off

Dev hand-off

Outcome

Successfully crafted an accessible and engaging homepage that effectively communicated the company's mission, product range, and marketing strategy. Post-project, the company secured a significant $55 million investment from KKR.

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